BRAIN: The Top 100 & 5 Star Retailers 2011

From the November 1, 2011 issue of Bicycle Retailer and Industry News:

5 STAR RETAILERS have made the Top 100 List for five years in a row, from 2007 through 2011. To recognize them for their outstanding effort and achievement over this time, we broke them out into a separate category. We asked them to share their secrets to providing a consistent retail experience.

CENTURY CYCLES
ROCKY RIVER, OH

Number of locations: 3
Years in business: 19
Square footage (main location): 3,600
Number of employees at height of season: 39
Owner: Scott S. Cowan; Manager: Mike Petcher

What Sets You Apart: "Define your life. Ride a bike" is more than our trademarked slogan. It's our mantra. Century Cycles is defined by a commitment to spreading the bicycling message via innovative events and promotions--including one of America's most successful bike-to-school programs, which will reach more than 4,000 students in 2012. Our staff is passionate and experienced--almost all full-time employees have been here five years or more. Most of all, Century Cycles is defined by a loyal customer base that we thank annually with a free appreciation party featuring special guests such as the legendary Bob Roll and "Frazz" cartoonist Jef Mallett.