Century Cycles

1059 N. Court St.
Medina, Ohio 44256
(330) 722-7119

Directions & Hours

1621 Main St.
Peninsula, Ohio 44264
(330) 657-2209

Directions & Hours

Rocky River
19955 Detroit Rd.
Rocky River, Ohio 44116
(440) 356-5705

Directions & Hours

Define your life. Ride a bike. (tm)
Instagram Blog YouTube Email Newsletter
Home About Us Shop Bicycles Cart My Account
Bike Rental Service & Repairs Events Where to Ride Tips & Help News Room
Visa MasterCard Discover PayPal

Bicyclists Take On Shock Jocks And Win!

Imagine a radio station telling drivers to throw cans at cyclists or pass them, hit the brakes and fling open the passenger door.

That actually happened in Cleveland. For a week in July, some morning-show miscreants (on a station we won't publicize) made a running "joke" out of harassing cyclists.

When people phoned in to explain cyclists' rights, they were mocked and insulted.

One of the callers was bike-shop owner Lois Cowan of Century Cycles. The DJs offered her an Lois and Scott stand up for cyclists' rightsinterview, then used it to brand her a "PMS sufferer," "stupid" and a person who "can't take a joke."

Cowan sent e-mail about the situation to cycling advocacy lists. Hundreds of riders nationwide contacted the station's owner, Clear Channel Communications, one of the world's largest media companies, with letters, e-mail and phone calls. They protested reasonably and civilly, which made the right impression.

Within days, Clear Channel execs promised to donate air time, money and other support to local cycling causes. Company reps even attended a ribbon-cutting ceremony to open a Cleveland bike path.

The DJs were ordered to apologize publicly. Too bad they weren't made to ride to work for a month.

This story is provided courtesy of and Ben Delany of Bicycle Retailer & Industry News.

All site content © 2017 Century Cycles, Inc. unless otherwise indicated.